
If Grandma
only knew...
How a birthday tradition became a business
Our Story

Hi guys - I'm Alec.
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Do you have that relative, likely your Grandmother, who gets you the exact same gift for your birthday every single year? No matter how old you are?
As sure as the sun comes up, my Grandma is gifting me a remote control toy.
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The best part? I still love them.
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In the past, I used to open and play with the toys. Now, I leave them in their packaging and run them along a shelf in my office where they are daily reminder of gratitude for my family as well as symbols to always stay young.
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Knowing that tradition, you can see how it was easy for me to choose what type of product to create first for this company. But why even start in the first place?
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My wife and I have two young kids, and plan on having more. When our kids are old enough for school, we plan to homeschool them. I myself was not homeschooled, but my wife was.
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Throughout my college years, I noticed that homeschool kids had two stark differences from non-homeschool kids. The first difference, is that nearly all of them had a hobby they were extremely good at (some of which had made a business out of that hobby). The second, is that they were experts at utilizing their free time in a good way.
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Those are benefits of homeschooling I can get behind; however, they're not guaranteed.
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As parents, developing our kids in this way is going to take time, flexibility, and creativity. I have those dreams, like many do, to teach our kids a history lesson then hop in an RV and drive right to the place it happened. To fulfill that dream, a standard 8-5 job isn't going to make things easier.
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That thought is what brought me to brainstorming additional sources of income for our family. Fast forward a few ventures later, and here we are.
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I hope that after reading this, the next time you're at a gathering where gifts are exchanged, you take a look at what's being opened and think, "could I make a business out of that?" Realizing that sometimes it takes twenty or more of the same gift, year after year, to generate the spark. Thanks, Grandma.
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-Alec
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